Part 2 of a 5-part series By Debra Baker “Baseball was theater. But it could not be artful unless its performances could be properly understood. The meaning of these performances depended on the clarity of the statistics that measure them.” – Michael Lewis, Moneyball Like baseball, the legal profession is as much art as it…
Category Archive for: Marketing
It’s December. The time you stop and wonder where the year went. I’ve been fortunate to have been extremely busy this year, but that is not an excuse to lose sight of my long-term goals. With winter just around the corner, now is the opportunity to refocus on priorities and develop a plan for the…
In legal knowledge management and IT circles, the concept of Legal Project Management as a discipline has been a hot topic for the last two years. In marketing circles, … not so much. Amidst client development programs, service offering launches and the support and evaluation of new business opportunities, few law firm marketers seem to…
“[INSERT LAW FIRM NAME] is a full-service law firm with market-leading strengths in the energy, financial services, real estate, technology, pharmaceutical, and [insert industry] sectors. Our multidisciplinary teams handle business transactions, M&A, intellectual property, corporate governance, complex litigation and anything else that could come your way. In other words, we do anything for anyone.” …
My husband ran the Boston Marathon on Monday. Even as a spectator, it was a pretty amazing experience. Steve finished with a PR of 2:50:26, placing him 646 overall out of 27,000 runners. He smiled the whole time he was running. Training for the race was time consuming. He qualified last October at the Chicago…
In the quest for the perfect law firm business model, I’m often asked about the best way to balance the practice of law with the time needed to develop new business. While there is no silver bullet, here are three first steps to consider when developing a plan to grow your practice. 1) Start with…
By Debra Baker I was reading in the New York Times last week about a website called StickK, where people share publicly their goals and resolutions, even putting money on the line in the event they fail. The concept, according to the Times article, is that “people are more likely to achieve their goals if…
The following post is a reprint of a guest post I wrote for the Moire Marketing Blog on January 24, 2011. By Debra Baker My first job in legal marketing was as a “writer” for Heller Ehrman. They wanted someone with a law degree who could work with the attorneys to strengthen their messaging. At…
I found an old email this morning that references a 2009 McKinsey Executive Insight report about challenges facing corporations coming out of the economic crisis. I no longer have a link to the year-old report, but the excerpt from the email reads: “Companies need to integrate marketing and sales function into the day-to-day operations of…
Relationship management touches every aspect of the business—from how you answer the phone to how you bill your clients. Create a client service policy for your firm and make sure every person on staff understands their role in relationship management. Effective client service teams analyze their existing client relationships across every functional unit of the…
Subscribe for Free
© 2014 Law Leaders Lab, LLC | 619.501.7909 Privacy Policy