by Debra Baker In addition to comparing the value of one lawyer to another, buyers of legal services are also looking outside the traditional law firm to find ways to address legal challenges in cost effective ways. Three alternatives to law firms include: – Legal technology service providers – Non-law firm business consultants…
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October 16, 2014 _ Law Leaders Lab has published new research on how buyers of Legal Services make define the value of legal services. Based on first-person interviews with executives and general counsel of mid-sized companies, the research focused on what drives decision making and what clients want when it comes to legal services. The…
by Debra Baker Value is not measured in isolation. Buyers of legal services have many choices when it comes to addressing their legal needs, so value will always be a comparative measure. Lawyers often think they compete against other attorneys who come from firms that are similar to their own. In today’s legal market, that…
by Debra Baker It is well established that the higher the risk or reward of the legal need, the less price sensitivity. The more routine a matter, the greater the expectation for discounts, flat fees or a clear value proposition around efficiency and results. Taking this link between perceived business impact and price a step…
Founder & CEO Debra Baker to discuss the role of Big Data in Law Firm Marketing October 1, 2014 (San Diego) — Law Leaders Lab will sponsor the 2014 Legal Marketing Technology Conference/West, October 15-16 at the Hotel Nikko in San Francisco. This is the largest event dedicated to technologies used by law firms to…
Law Leaders Lab CEO to discuss tactics for building profitable relationships in the new era of legal services September 17, 2014 (San Diego) — Consulting4CRM has tapped Debra Baker, CEO of Law Leaders Lab, to lead a three-part Webinar series focused on practical marketing and business development tactics in the changing field of legal services.…
by Debra Baker In talking with General Counsel and Chief Financial Officers it is clear they are far more interested in the outcomes their lawyers deliver than the time and effort lawyers put in to producing the work. In other words, while lawyers tend to work in the world of inputs – how much time,…
by Debra Baker Relationships are the cornerstone of any professional services business. But the traditional ways lawyers build relationships are changing. Excellent legal service, responsiveness and knowledge of a client’s business – once considered “value adds” to building strong relationships – are now considered a requirement for getting business. Meanwhile, “Trusted Advisor” relationships – a…
In 1964, U.S. Supreme Court Justice Potter Stewart said he couldn’t define pornography but “knew what it was when he saw it.” Something similar can be said today about the concept of value in legal services. Ask lawyers how they define the value of what they do and most will struggle with a tangible definition.…
Welcome to the Law Leaders Lab blog page, the new home of the Law Firm Transitions blog. For those new to Law Firm Transitions, my name is Debra Baker and I started the blog in 2010 as a forum for driving conversation about what lawyers need to do to respond to the dramatic changes taking…
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