Archive for: May, 2015

My Twitter AHA Moment

I attended Legal Tech West in Los Angeles this week and tweeted for the first time during a CLE session. Shortly after I did, I got a direct message from Kevin O’Keefe of LexBlog, Inc. He was attending the same session as me and suggested we meet. It was a great opportunity for me to…

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Targeted Law Firm Marketing: Why One Size Does Not Fit All

“[INSERT LAW FIRM NAME] is a full-service law firm with market-leading strengths in the energy, financial services, real estate, technology, pharmaceutical, and [insert industry] sectors. Our multidisciplinary teams handle business transactions, M&A, intellectual property, corporate governance, complex litigation and anything else that could come your way. In other words, we do anything for anyone.”  …

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Unintended Consequences of Law Firm Business Development

What do you get when you cross a firm unaccustomed to pursuing business strategically with the internal announcement of a major business development initiative? Answer: Confusion. Many firm leaders coming out of the economic downturn realize that “random acts of marketing” are not going to see them into the future. They are adopting disciplined marketing…

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